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Friday, April 1, 2011

Twitter: A Valuable Marketing Tool?

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We should look at Twitter is a marketing tool or is it just people who have a lot of time on their hands and need Jibber-Jabber all day?

I'll be honest, I was a pioneer of Twitter, and then I left there. I could not see the value. Recently, my perspective has changed.

Think of Twitter as a way to get instant messages from the public out of the public if the audience of colleagues or potential clients.

Twitter is becoming an increasingly important forum for network communications and, yes, debate. TechCrunch reports that Twitter receives 8 million unique visitors per month and about 3 million messages are sent each day.

How can we use Twitter as a marketing tool?

Good question. Let me see if I can help.

Twitter as a learning tool

As I said, more than 3 million messages are posted daily. If you mentioned in any of them? What is your company? This could be a good time to find out. Twitter offers a search engine that allows plug-in company names, brand names, subjects and even personal names. What is your level of buzz? Are there negative comments out there? If I were you, I use the search engine to check regularly.

Today I discovered that BMW made the customer unhappy and twittered about it. I learned that the Weather Underground has some really cool iPhone applications, and chocolate cake at Macaroni Grill is mortal.

All this has been posted today! So, if you are entering and participating in Twitter or not, someone could be you twitting.

Twitter can be used as a means

You can use Twitter to send updates or news about your company or products. However, do not do so before the familial form and etiquette of Twitter. The best way to do this is to send a link to all the content of news or an update. Think about what you value for consumers and let them hear first on Twitter. You'll be amazed as the next increase.

A palace promotion

It is not uncommon for companies to post offers, sales or special offers on Twitter. An example might be to Dell, they do it well. It is important to remember that Twitter conversations and breaking news, so make sure you are posting promotional information, you do talk and personal. If I want an ad, I'll turn on the television.

Create a sign of your brand

Twitter is a fantastic tool to give your brand a voice and personality. To succeed in Twitter, you will need to assert his personality and unique style. That is what makes the difference and can increase your Twitter following and become a powerful marketing tool for you.

Customer service and Chit Chat

When you start to use Twitter you'll find that it is a matter for discussion. Speaking of the prospects and consumers interact with them. If you're not going to do this, do not use a marketing tool Twitter, simply does not work. Make friends, be a friend and why. Show your followers that you want to participate and be involved in them - this ensures the best possible service to customers, who are actually nice.

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